'About Us' Pages Spell Good Business, Consumer Confidence

Summary

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People like buying goods and services from companies they know and trust. That's why many flock to networking events, hoping for the chance to initiate one-on-one dialogs and build relationships. But in the age of the Internet, owners don't have the opportunity to meet the people perusing their Web sites.

That's why savvy entrepreneurs develop an in-depth About Us page. It's the place to share your company's history, philosophies and mission. And it may transform prospects into clients. If your About Us page reveals little more than your contact information - or if you don't have such a page at all - it's time to examine this handy marketing tool.

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Extract

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'About Us' Pages Spell Good Business, Consumer Confidence

In conjunction with the home page, the About Us page provides the opportunity to win or lose the confidence of consumers and [enables individuals] to make a judgment if they want to do business with a firm,...

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