A Little Free Press Helps This Twisted Endeavor Soar

Summary

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Grassroots marketing trumps plain old advertising, according to Jill Frechtman, and it's easy to see why she believes fervently in this mantra.

Frechtman, owner of Plainview-based Fretzels by Jill, which markets hand-dipped gourmet chocolate-covered pretzels, has scored the kind of media hits that make publicity hounds howl, leading directly to a flood of customer orders. "Gift guru" Robyn Spizman profiled Fretzels on "The Today Show," the lifestyle magazine Real Simple gave the treats the thumbs-up and even the celebrity publication Ok! Weekly mentioned the tasty treats.

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Extract

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A Little Free Press Helps This Twisted Endeavor Soar

Frechtman landed all this free ink without retaining costly outside experts. Instead, she relied on her background; a former Madison Avenue art director, Frechtman designed a p...

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