No Job Too Small, or Big, for This Li Retail Design Pro
Long Island Business News › August 04, 2007
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Summary
If you're selling creativity, don't get bogged down in management.
That was an early lesson learned by Doug Horst, president of Horst Design International, an architectural planning and design firm concentrating on retail outlets. When he formed HDI in 1986, the company began to expand rapidly, with big clients such as Macy's coming on board. From a staff of two at the Cold Spring Harbor headquarters, personnel grew to include 23 staffers - but that was actually a negative.See the full content of this document
Extract
No Job Too Small, or Big, for This Li Retail Design Pro
"I found that the business had became more managing a staff than designing clients' projects," said Horst, 44.
The staff was cut back to six and it has r...See the full content of this document
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