Long Island Convention and Visitors Bureau Targets Out-of-Towners in New Campaign

Summary


The Long Island Convention and Visitors Bureau has launched a new advertising campaign aimed at attracting overnight stays to the region.

The $230,000 print and online effort, anchored by the new slogan Another day, another memory, focuses on the Boston and Philadelphia areas through regional editions of publications such as Parenting, FamilyFun and Country Living magazine.

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Extract


Long Island Convention and Visitors Bureau Targets Out-of-Towners in New Campaign

LICVB President R. Moke McGowan said the organization is focusing on ou...

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