In the Competition for Your Money, Banks Look to Branding
Long Island Business News › October 22, 2008
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Summary
What's the first word that comes to mind when you think of banking? It may be "bailout." But at the same time, for many banks, the most important word is "branding."
As many well-known big banks hemorrhage cash and simply fight to survive, new banks -- big and small -- are entering the fray and seeking to brand themselves.See the full content of this document
Extract
In the Competition for Your Money, Banks Look to Branding
New banks created through acquisitions are renaming and rebranding, and startups are making a bid for attention and assets as the industry faces consolidation.
Big new banks are playing up not ju...See the full content of this document
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