Banks Head Outside for Summertime Marketing

Summary


With the summer now officially underway, Long Islanders are spending more and more time outdoors, and banks are following.

You have to be active, said Brian Edwards, senior vice president of marketing at Astoria Federal in Lake Success. So many things go on in the summer, and it's a great opportunity to get in front of people, because once the school year starts, people pay less attention. This year, of course, is a presidential election. So between that and the holiday season, it's not going to be easy to get a message out there.

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Extract


Banks Head Outside for Summertime Marketing

So banks and credit unions are spending more time at outdoor concerts, festivals and sporting events.

Astoria Federal is at many summer concerts, giving out everythi...

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